Matching Campaigns


Working closely with our implementing nonprofit partners, we develop about a dozen matching challenges each year. In each case, we assemble donations in a challenge pool and our partner raises funds through its relationships to match us. Our partners use these campaigns to create urgency and added motivation with their prospective donors, to reach lapsed donors, and to encourage existing donors to increase their support. Our donors have a highly leveraged impact because each dollar they contribute attracts at least one, and often two, dollars of support from others . . . all for the causes they embrace.